The Elevator blog


By: Filip Pietraszkiewicz

March 22, 2018

Why asking “does my business need videos” is dangerous?

Video Marketing - Strategy

Should I invest in video marketing? Should I make video content? Does my business need videos? Have you ever asked yourself any of these questions? If you did, I have a bad news for you, because asking these questions can cause you going out of business in no time.

Read this post

By: Filip Pietraszkiewicz

February 14, 2018

How to create Facebook Video Strategy – Video Marketing Review

Video Marketing - Strategy

Today, we have a very important subject, since we are going to talk about Facebook Video Strategy. In the last episode, I gave you 12 tips how to optimize Facebook Videos, but I also promised to give you something even more important in the next episod …

Read this post

By: Michał Sawicki

September 13, 2017

Great story makes a product great – thoughts after the latest Apple Conference

Storytelling

Imagine an old wrist watch, a regular one there is nothing special about it – face, numbers, bars, strap. Would you buy it for couple hundreds? Maybe if it was branded watch it would be worth it, but I still doubt it. But what if there was a story behi …

Read this post

By: Filip Pietraszkiewicz

September 6, 2017

How much does it cost not to have the explainer video?

Video Marketing - Strategy

The most common question I’m asked about animation is how much does it cost to have a video? Undoubtedly it is a very important question, but to show you the bigger picture of the explainer video let me flip the question a little bit.

Read this post